Apna Research is a boutique market research agency capable of undertaking tailor made projects for our new and existing clients.
We and our partner organisation offer the following market research services:
You may require a "field and DP" service only or a consultancy service only -we are able and aim to meet this within your needs on time and within budget.
Apna Research has vast experience in conducting qualitative market research and are able to adopt the full range of qualitative methodologies, including :
If you are unfamiliar with qualitative market research we have outlined some background information below.
Qualitative research aims to provide an understanding of how or why things are as they are. For example, a Market Researcher may ask a group of utility fuel users to explain how they picked their tariff product/s and why they chose that one, in particular.
This discussion may cover their usage, incentives offered by the provider, how they get the best possible tariff to suit their needs, how they choose a utilities supplier and anything else the qualitiative research may bring to light.
Unlike quantitative research there is no fixed set of questions but, instead, a topic/discussion guide is used to explore various issues in depth.
In qualitative research the discussion between the interviewer (or moderator) and the respondent/particpant is largely determined by their own thoughts and feelings.
This type of interview tends to be slightly longer than a quantitative interview and fewer interviews are conducted.
There are various types of qualitative research methodologies.
Research of this sort is mostly done face to face. One of the best known techniques is the market research focus group discussion.
These are usually made up of 6 to 10 targeted respondents, a research moderator whose role is to ask the required questions, draw out answers, and encourage discussion, and an observation area usually behind one way mirrors, and video and/or audio taping facilities.
A series of market research focus groups are usually conducted together - normally 4 to 8 per project.
In addition, qualitative market research can also be conducted on a 'one on one' basis i.e. an in-depth market research interview with a trained interviewer and one respondent, a paired depth (two respondents), a triad (three respondents) or a mini group discussion (4-5 respondents).
Apna Research is experienced in conducting quantitative market research and can adopt a range of quantitative methodologies, including:
If you are not familiar with quantitative market research, we have provided some further information below.
Market research data collection techniques fall under one of two broad methodologies:
Both these methods provide different but valuable insights into consumer/client/employee/audience behaviours and are most valuable when combined, although they are frequently conducted independently.
Quantitative research seeks to discover how many people think, act or feel a particular way (as opposed to why they do) and as such this form of research often utilises large samples ranging in size from around 50 to 1000 plus; respondents - though it is key that all respondents are asked the same series of questions regardless of sample size. Uniformity is key.
To allow for better statistical analysis, quantitative research studies most often take the form of a tightly structured closed-question questionnaire undertaken either over the phone, on the street, by post (self-completion) or through web based sessions.
There are other alternatives such as face to face interviewing in homes or omnibus surveys (where clients pay for several questions that would not be viable normally, but when combined with those of other clients produce a larger more practical survey – these are generally run on a weekly basis and different companies will subscribe as and when they require data).
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